6.1 Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
6.2 Google Analytics
Our Websites use functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g. cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
6.3 IP anonymization
Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
6.4 Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.
6.5 Google Signals
We use Google Signals. Whenever you visit our Websites, Google Analytics records, among other things, your location, the progression of your search and YouTube progression as well as demographic data (site visitor data). This data may be used for customized advertising with the assistance of Google Signal. If you have a Google account, your site visitor information will be linked to your Google account by Google Signal and used to send you customized promotional messages. The data is also used to compile anonymized statistics of our users’ online patterns.
Google Signals is only used if you are logged into your Google account when visiting our website and have enabled personalized advertising in your account settings. You can disable the use of Google Signals at any time by adjusting the settings in your Google account.
Data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
6.6 Google Analytics E-Commerce-Tracking
Our Websites use the “E-Commerce Tracking” function of Google Analytics. With the assistance of E-Commerce Tracking, the website operator is in a position to analyze the purchasing patterns of website visitors with the aim of improving the operator’s online marketing campaigns. In this context, information, such as the orders placed, the average order values, shipping costs and the time from viewing the product to making the purchasing decision are tracked. These data may be consolidated by Google under a transaction ID, which is allocated to the respective user or the user’s device.
6.7 Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g. location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of these services occurs on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
6.8 PostHog Inc.
We use the service PostHog (PostHog Inc., 965 Mission Street, San Francisco, CA 94103, USA) to analyze technical errors and user interactions in the Dashboard (e.g. clicks, loading times, system errors) and to improve the user experience. The processing is pseudonymized and conducted exclusively internally. The data is not used for marketing or profiling purposes. A data processing agreement pursuant to Art. 28 GDPR has been concluded with PostHog, ensuring that your data is processed in compliance with data protection regulations. If, in the context of using our services, personal data is transferred to entities in the USA, such transfer is carried out solely in compliance with the legal requirements of the GDPR. The transfer is based either on an adequacy decision pursuant to Art. 45 GDPR (in particular under the EU-U.S. Data Privacy Framework), or at a minimum, on the EU Standard Contractual Clauses pursuant to Art. 46 para. 2 lit. c GDPR to ensure an adequate level of data protection.
6.9 LinkedIn Insight Tag
Our Websites use the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland (Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland).
The LinkedIn Insight Tag allows us to obtain information about visitors to our websites. If a website visitor is registered with LinkedIn, we may analyze their professional data (e.g. career level, company size, country, location, industry, and job title) in order to better tailor our website to the relevant target audiences. In addition, the LinkedIn Insight Tag enables us to measure whether visitors to our websites perform a purchase or other actions (conversion tracking). Conversion tracking may also take place across devices (e.g. from PC to tablet).
The LinkedIn Insight Tag also provides a retargeting function, which allows us to display targeted advertising outside our website to visitors; according to LinkedIn, no direct identification of the advertising recipient takes place in this process. LinkedIn also collects log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or (if used for cross-device reach of LinkedIn members) hashed (pseudonymized). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.
The data collected by LinkedIn cannot be assigned by us as the website operator to specific individuals. LinkedIn stores the collected personal data of website visitors on its servers in the United States and uses it for its own advertising purposes. For further details, please refer to LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy#choices-oblig.
The use of the LinkedIn Insight Tag is based on Article 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including those involving social media. Where consent has been requested, processing is carried out exclusively on the basis of Article 6 para. 1 lit. 1 GDPR and Section 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found at:
https://www.linkedin.com/legal/l/dpa
and
https://www.linkedin.com/legal/l/eu-sccs.
You may opt out of LinkedIn’s analysis of user behavior and targeted advertising via the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In addition, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected via our websites with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
We have concluded a data processing agreement pursuant to Article 28 GDPR with the above-mentioned provider. This is a legally required contract ensuring that the provider processes personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
6.10 Meta Pixel (formerly Facebook Pixel)
To measure conversion rates, our Websites use the visitor activity pixel of Meta. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta’s statement the collected data will be transferred to the USA and other third-party countries too.
This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Meta ad. This makes it possible to analyze the effectiveness of Meta ads for statistical and market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Meta archives the information and processes it, so that it is possible to make a connection to the respective user profile on Facebook or Instagram and Meta is in a position to use the data for its own promotional purposes in compliance with the Meta Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta to display ads on Facebook or Instagram and other advertising channels. We as the operator of this website have no control over the use of such data.
The use of these services occurs on the basis of your consent pursuant to Art. 6 para.1 lit. a GDPR and § 25 para. 1 TDDDG. You may revoke your consent at any time.
Insofar as personal data is collected on our Websites with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us have been jointly set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the privacy-secure implementation of the tool on our Websites. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g. requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
In Meta’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.
You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.
If you do not have a Facebook or Instagram account, you can deactivate any user-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/uk/your-ad-choices.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.